รายละเอียดงานPlanning roles:
- Create media strategy.
- Apply media data and tools to fit with strategy.
- Develop the media plan by co-ordinate with client/ account service for best product and communication knowledge to come up with the right media strategy.
- Analyze target’s media behavior for planning purpose.
- Determine the media budget.
- Monitor the plan implementation and evaluate its effectiveness.
Buying roles:
- Manage the performance of advertising campaigns (Facebook Ads, Google AdWords, and other online advertising) from setup, execution and optimization to achieve desired business outcome.
- Measure, analyze and report on the campaigns, updates throughout the duration of campaign and optimization suggestions.
- Work collaboratively with Creative team in terms of ad content and banners.