รายละเอียดงานTrade and Marketing Planning & Execution:
- Develop monthly/quarterly trade and marketing plans aligned with business objectives.
- Collaborate with marketing teams to create effective promotional campaigns.
- Monitor, analyze, and evaluate the performance of trade and marketing activities.
Budget and Resource Management:
- Plan and monitor campaign budgets to ensure effective allocation of resources.
- Evaluate ROI for promotional and marketing initiatives.
Partner and Customer Relationship Management:
- Build and maintain strategic relationships with trade partners and retailers.
- Present proposals and initiatives to drive sales and enhance brand visibility.
Market and Trend Analysis:
- Track and analyze market trends and consumer behavior.
Gather insights and provide recommendations for improving trade strategies.
Collaboration with Cross-Functional Teams:
- Coordinate with internal teams such as design, product, and operations to ensure smooth campaign execution.
- Provide guidance and support to junior team members as needed.