รายละเอียดงานJob Responsibilities:
- Develop and execute marketing strategies, marketing promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
- Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable
- Define marketing campaign & PR objectives that appropriate for target audience.
- Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
- Work closely with retail team, agencies, trade partners, to ensure desired business result
- Measure and track ROI for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness.