รายละเอียดงานDevelop and implement comprehensive brand strategies that align with the company's
objectives and market trends.
• Analyze market trends, consumer insights, and competitive landscape to identify growth
opportunities.
• Collaborate with design and product development teams to ensure new products align with
brand strategy and consumer expectations.
Marketing and Promotions:
• Plan and execute marketing campaigns, including digital, print, and in-store promotions.
• Develop content and manage the creation of advertising, marketing materials, and social media
content.
• Coordinate with external agencies for creative design, PR, and advertising needs.
Brand Communication:
• Ensure consistent messaging and brand voice across all channels.
• Manage the brand's presence on social media platforms, websites, and other digital channels.
• Develop press releases, newsletters, and other communication materials.
Product Management:
• Oversee product launch processes, from concept to market introduction.
• Work closely with sales and distribution teams to ensure product availability aligns with
marketing campaigns.
• Monitor product performance and provide insights for improvements.
Market Research and Analysis:
• Conduct regular market research to stay updated on industry trends and consumer preferences.
• Analyze sales data and campaign performance to measure the effectiveness of marketing efforts.
• Use insights from data to make informed decisions on future campaigns and product
developments.