รายละเอียดงาน- Develop & optimize digital media strategy, covering both media planning & performance optimization, to maximize Brand Awareness, Engagement, and Conversion Rate.
- Define campaign objectives, media budget allocation, and KPIs, while conducting market research & competitor benchmarking to refine media strategies.
- Generate performance reports, consumer insights, and audience analytics for internal teams and senior stakeholders.
- Oversee and enhance workflows within the Media Buying, Programmatic, and Planning teams to ensure effective ad placements & budget efficiency.
- Collaborate cross-functionally with Creative, Content, and Data Analytics teams to drive full-funnel marketing effectiveness.