รายละเอียดงานหน้าที่ความรับผิดชอบ
-Plan and setup campaign performance metrics, conversion rates, click-through rates (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / Tiktok and other programmatic tools)
-Analyze, track and optimize for measuring campaigns performance and proactively make strategic recommendations to meet campaign goals and improve performance.
-Monitor campaign performance metrics, conversion rates, click-through rates, and other KPIs, making data-driven adjustments to optimize campaigns.
-Conduct thorough audits of ad creatives, targeting parameters, and bidding strategies to identify areas for improvement
- Create reports with detailed descriptions of campaign activity, appropriate recommendations, and a performance summary against the KPIs.
-Monitor and optimize the effectiveness of campaign results