รายละเอียดงาน- Design and implement trade marketing strategies that align with the overall marketing and sales objectives.
- Analyze market trends, customer needs, and competitive activities to identify opportunities for growth.
- Develop and manage in-store promotions, merchandising, and point-of-sale (POS) materials.
- Collaborate with sales teams to create tailored promotional plans for different retail channels.
- Oversee the execution of trade marketing campaigns and ensure they are delivered on time and within budget.
- Provide the sales team with the tools and materials needed to effectively sell products to retailers and distributors.
- Organize training sessions for sales teams on new product launches, promotions, and trade activities.
- Manage trade marketing budgets, ensuring optimal allocation of resources for maximum ROI.
- Track and report on the effectiveness of trade marketing activities and adjust strategies as needed.
- Conduct regular market analysis to understand consumer behavior, market dynamics, and competitive landscape.
- Use insights to refine trade marketing strategies and ensure they are responsive to market changes.
- Work closely with product development, marketing, and sales teams to ensure alignment on product launches and promotional activities.
- Build and maintain relationships with key retailers and distribution partners to optimize product placement and promotions.