รายละเอียดงานDevelop and execute strategic marketing plans to enhance brand visibility, drive sales, and support key business objectives. Create and optimizing both in-store and online shopping through data-driven campaigns. Lead the planning and execution of brand campaigns, including content creation, social media strategies, and media partnerships. Manage marketing budgets and track KPIs to optimize performance and ROI. Oversee digital marketing initiatives, including SEO/SEM, email marketing, and content creation to boost online traffic and sales. Lead e-commerce strategy to enhance user experience and drive conversions. Manage PR, influencer collaborations, and KOL seeding to build brand awareness and loyalty. Utilize analytics to monitor campaign performance, customer behavior, and market trends for continuous improvement. Supervise the creative development of marketing materials, ensuring alignment with brand guidelines. Provide leadership and mentoring to the marketing team, fostering collaboration and innovation