บริษัท ชาเขียว จำกัด (GREEN TEA COMPANY LIMITED)

ดูรายละเอียดบริษัท

20 ก.ย. 67

Trade Marketing Manager

สถานที่ปฏิบัติงาน

เขตประเวศ กรุงเทพมหานคร

เงินเดือน

พิจารณาตามประสบการณ์หรือโครงสร้างบริษัท

อัตรา

1 อัตรา

สัมภาษณ์งานออนไลน์

สมัครงาน

บันทึกงานที่สนใจ

พิมพ์

แชร์

รายละเอียดงาน

- Trade Marketing Strategy: Develop and implement trade marketing plans to drive brand performance and product sales in line with the company's overall objectives. - Channel Management: Work closely with distributor to manage and optimize trade activities across traditional retail, modern trade, and online channels. - Promotion Planning: Design and ensure execution promotional programs (displays, point-of-sale materials, special promotions) to support product launches and increase shelf presence. - Distributor Relationships: Build and maintain strong relationships with distributors, retailers, and key trade partners to enhance product placement and availability. Market Insights & Competitor Analysis: Monitor market trends, competitor activities, and consumer preferences to identify new trade opportunities and adjust strategies as needed. - Budget Management: Manage trade marketing budgets, ensuring efficient allocation of resources to maximize ROI. - Sales Collaboration: Align with the sales team to support them with effective tools and materials that enhance brand visibility and drive conversions. Performance Tracking: Measure the success of trade activities and promotions by analyzing sales data, market share, and consumer engagement. Prepare regular reports on performance and ROI. - Cross-functional Coordination: Liaise with marketing, product development, and operations teams to ensure trade marketing initiatives are aligned with broader business strategies.

คุณสมบัติผู้สมัคร

5+ years of experience in trade marketing, preferably within the tea or FMCG industry.
Strong understanding of retail environments, distribution channels, and trade marketing principles.
Excellent analytical skills with the ability to interpret sales data and market trends.
Proven track record of developing and executing successful trade marketing strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills for managing relationships with internal teams and external partners.
Proficiency in Microsoft Office (Excel Povotable, Power BI, PowerPoint) and data analysis tools.