รายละเอียดงานStrategic Marketing Development
-Conduct comprehensive market research to identify target demographics, market trends, and competitive landscapes.
-Develop and implement detailed marketing strategies to meet business objectives and enhance brand awareness.
-Prioritise and manage marketing projects, allocating resources for optimal efficiency.
-Design and oversee multi-channel marketing campaigns including digital, print, and social media.
-Create compelling content for various marketing channels, including social media, email, and website.
-Analyse campaign performance using data analytics to improve strategy and effectiveness.
Brand Management:
-Maintain and enhance the company’s brand identity, ensuring consistency across all marketing materials and communications.
-Establish and enforce brand guidelines to maintain a strong presence in the market.
-Collaborate with various teams to ensure brand consistency at every customer interaction.
-Brand guardian: effective integration of event branding.
Event Management:
-Coordinate with multiple teams to ensure seamless execution of events.
-Handle event inquiries and develop engaging event programmes.
-Organise event logistics, including layout, catering, and guest experiences.
-Expand the events programme through networking, advertising, and securing repeat partners.
-Integration and management of event partners, developing relationships to deliver 360-degree benefits to company objectives.
-Oversee the event calendar and tackle potential issues with in-house activities.
Advertising and Promotions:
-Design and execute creative advertising campaigns that resonate with our target audience and align with our brand values.
-Build relationships with agencies, KOLs and media outlets to maximise campaign reach and impact.
-Plan and manage promotional events and activities, keeping an eye on competitors' strategies to adapt and stay competitive.
Team Collaboration:
Facilitate collaboration across departments