รายละเอียดงาน• Brand Strategy: Develop and implement brand positioning and marketing strategies to ensure consistency and alignment with business goals.
• Marketing Communication: Leading and managing communications with media, content, promotion, partners and customers.
• Product Development: Collaborate with product teams to ensure new products align with brand identity and meet customer needs.
• Brand Consistency: Ensure consistent brand messaging and visual identity across all customer touchpoints
• Online Platform Management: Direct management and communication with all online sales platforms, including menu updates, pricing, promotions, marketing campaigns, and discounts.
• Digital Marketing Strategy: Providing feedback and ideas to the Marketing Manager and management for to improve online sales and marketing and tailor the campaigns to target audience demographics.
• Advertising: Implement and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI, optimize targeting, and track key performance metrics on 3rd party platforms and in-house strategies.
• Online Reputation Management: Monitor and respond to online reviews and customer feedback on various platforms to maintain a positive brand image and address customer concerns. Identifying opportunities to improve systems and operations for customer satisfaction.
• Website Management: Collaborate with the web development team to optimize website content, ensure user-friendly navigation, and drive conversions through effective call-to-action elements.
• SEO and SEM: Conduct keyword research, implement on-page and off-page SEO strategies, and monitor website performance using analytics tools to improve organic search rankings and drive traffic.
• Data Analysis and Reporting: Analyze digital marketing campaign performance, provide insights and recommendations based on data-driven metrics, and prepare regular reports to measure KPIs and ROI.
• Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing techniques to recommend innovative strategies and tactics.
• Collaborative Initiatives: Coordinate with external agencies, vendors, and internal stakeholders to ensure the successful execution of digital marketing campaigns and initiatives.
• Assisting the Marketing Manager with other coordination & communication as necessary