รายละเอียดงาน1.Growth Strategy: Develop and implement growth strategies that align with
the company's goals and objectives, with a focus on customer acquisition,
retention, and revenue growth.
2. Digital Marketing: Oversee all digital marketing efforts, including search
engine optimization (SEO), pay-per-click (PPC) advertising, content
marketing, email marketing, social media, and affiliate marketing.
3. Performance Analysis: Utilize data analytics tools to measure the
performance of marketing campaigns, track key performance indicators
(KPIs), and provide actionable insights for optimization.
4. Customer Acquisition: Lead efforts to identify and target new customer
segments, improve user acquisition channels, and optimize conversion
funnels.
5. Marketing Technology: Evaluate, implement, and manage marketing
technology stack, including marketing automation, CRM, and analytics
tools.
6. Team Leadership: Build and lead a high-performing growth marketing team,
providing guidance, mentoring, and setting clear objectives and key results
(OKRs).
7. Budget Management: Develop and manage the marketing budget,
allocating resources effectively to maximize ROI.
8. Cross-functional Collaboration: Collaborate with other departments such
as product development, sales, and customer support to align marketing
efforts with overall business objectives.
9. Brand Development: Work on brand positioning, messaging, and identity to
create a compelling brand story and drive brand awareness.
10.Market Research: Stay updated on industry trends, competitive landscapes,
and emerging technologies to identify growth opportunities.