รายละเอียดงานAbout the Role:
The Copywriter / Creative Content Writer develops engaging, high-quality content across various platforms to meet the organisation's communication goals. This role involves leading content strategy, managing a team of content creators, and ensuring the delivery of compelling content that resonates with the target audience. Your leadership and creativity will drive the team to produce innovative materials that enhance the organisation's presence and engagement.
Key Responsibilities:
- Content Plan: Develop and implement a content plan aligned with the organisation's objectives and target audience. - Identify key content themes, messaging, and channels to maximise engagement and reach.
- Write articles and create videos for One2car channels as assigned.
- Write various types of articles, such as Car news, Car reviews, How-to, Evergreen, Trending, PR News, etc., to publish on one2car.com and achieve the company's OKR.
- Write advertorial articles according to clients' needs and expectations.
- Produce high-quality written, visual, and multimedia content, including articles, social media posts, videos, infographics, and more. Ensure the content is creative, informative, and aligns with the brand's voice and style guidelines.
- Optimise content for search engines (SEO) and maximise organic reach. Monitor content performance, analyse metrics, and make data-driven decisions to improve engagement and conversion rates.
- Collaborate with cross-functional teams such as media, design, and social media to align content efforts with overall campaigns and initiatives. Work closely with subject matter experts to gather information and ensure accuracy in content creation.
- Maintains relationships with clients, team members, agency, OEM, etc.