รายละเอียดงานIn this role, you will responsible for managing all aspects of marketing activities both offline and online channel. You will be in charge of utilizing several types media from a very traditional printing media to an advanced digital marketing analytical platform to generate lead, bring customers into our branch, experience our services and increase customer satisfaction. In the offline channel, you will monitor wide array of media such as printing materials, banner, and store appearance. You will collaborate with our branch network team to implement marketing events. Apart from that, you will work inseparably with external media agencies and our partners to develop marketing activities. In online channel, you will be supervising concept and content in online channels, e.g., company’s website, Facebook, Line@ and Google AdWords. You will be working closely with Digital Marketing Specialist, Graphic Designer and Content Creator to initiate and develop advertising strategy to reach our target groups.
Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event.
- Management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.