รายละเอียดงานJob Summary : We are seeking an experienced Brand Manager to oversee the development and execution of marketing strategies for our snack products. The ideal candidate will have a strong understanding of consumer trends, brand positioning, and marketing communications to enhance brand equity and drive sales growth.
Key Responsibilities:
1. Brand Strategy Development:
* Develop and implement comprehensive brand strategies to achieve business objectives.
* Conduct market research to identify consumer insights and trends.
2. Product Development:
* Collaborate with R&D and product teams to create innovative snack products.
* Monitor product performance and make recommendations for improvements.
3. Marketing Campaigns:
* Plan and execute integrated marketing campaigns across various channels (digital,
social media, traditional).
* Manage promotional activities to increase brand awareness and consumer engagement.
4. Budget Management:
* Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
* Analyze financial performance and adjust strategies as needed.
5. Cross-Functional Collaboration:
* Work closely with sales, distribution, and operations teams to ensure alignment on
brand goals.
* Liaise with external agencies and partners for creative and media planning.
6. Performance Analysis:
* Track and analyze brand performance metrics and adjust strategies accordingly.
* Prepare regular reports for senior management on brand performance and market trends.