รายละเอียดงานDuties and Responsibilities:
• Develop and implement comprehensive sales promotion strategies that align with our business objectives for ICONSIAM and ICS and key anchor tenants such as Siam Takashimaya, Sooksiam, etc.
• Lead and mentor the sales promotion team and VIP Lounge team to execute promotional campaigns that effectively attract and retain customers, build and maintain High Net worth customers.
• Monitor, track record, and analyze promotional campaigns to ensure business objectives are met, as well as review the campaigns to attract target groups in different segmentation while position as trend setter and market leader.
• Collaborate with cross-functional teams to ensure campaigns are integrated and consistent across all platforms.
• Analyze market trends and consumer behavior to continuously refine and improve campaign effectiveness.
• Manage budgets and timelines to deliver high-impact promotions within allocated resources.
• Develop and coach teams and ensure future-ready capabilities in place with career growth.
• Perform others as assigned.