5 พ.ย. 67
Brand Manager
สถานที่ปฏิบัติงานเขตดอนเมือง กรุงเทพมหานคร
เงินเดือน35,000 – 45,000 THB / Month
อัตราไม่ระบุ สมัครงาน
รายละเอียดงาน
Job Summary:
As a Brand Manager, you will support brand strategy by implementing and optimizing offline and online marketing tools to boost brand visibility, engage target audiences, and drive customer acquisition and retention. Working with the Marketing Manager and cross-functional teams, you'll execute product development initiatives, manage campaigns, oversee social media platforms, analyze performance metrics, and leverage emerging trends and technologies to enhance our brand presence.
Key Responsibilities:
• Brand Strategy: Develop and implement brand positioning and marketing strategies to ensure consistency and alignment with business goals.
• Marketing Communication: Leading and managing communications with media, content, promotion, partners and customers.
• Product Development: Collaborate with product teams to ensure new products align with brand identity and meet customer needs.
• Brand Consistency: Ensure consistent brand messaging and visual identity across all customer touchpoints
• Online Platform Management: Direct management and communication with all online sales platforms, including menu updates, pricing, promotions, marketing campaigns, and discounts.
• Digital Marketing Strategy: Providing feedback and ideas to the Marketing Manager and management for to improve online sales and marketing and tailor the campaigns to target audience demographics.
• Advertising: Implement and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI, optimize targeting, and track key performance metrics on 3rd party platforms and in-house strategies.
• Online Reputation Management: Monitor and respond to online reviews and customer feedback on various platforms to maintain a positive brand image and address customer concerns. Identifying opportunities to improve systems and operations for customer satisfaction.
• Website Management: Collaborate with the web development team to optimize website content, ensure user-friendly navigation, and drive conversions through effective call-to-action elements.
• SEO and SEM: Conduct keyword research, implement on-page and off-page SEO strategies, and monitor website performance using analytics tools to improve organic search rankings and drive traffic.
• Data Analysis and Reporting: Analyze digital marketing campaign performance, provide insights and recommendations based on data-driven metrics, and prepare regular reports to measure KPIs and ROI.
• Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing techniques to recommend innovative strategies and tactics.
• Collaborative Initiatives: Coordinate with external agencies, vendors, and internal stakeholders to ensure the successful execution of digital marketing campaigns and initiatives.
• Assisting the Marketing Manager with other coordination & communication as necessary.
Join our dynamic marketing team and play a pivotal role in shaping our digital presence in the F&B industry. We offer a competitive salary package, a supportive work environment, and opportunities for professional growth and development.
คุณสมบัติผู้สมัคร
- Bachelor's degree in Marketing, Digital Marketing, Advertising, or a related field (or equivalent work experience).
- Proven experience (2-4 years) in a relevant field, preferably in the F&B industry or a related field.
- Demonstrated expertise in managing social media platforms, content creation, and paid advertising campaigns.
- Creative mindset with a keen eye for design aesthetics and understanding of brand consistency.
- Proficiency in both Thai and English (written and spoken) is required
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Proactive attitude, attention to detail, and ability to adapt to evolving digital marketing trends.
- Proven experience in brand management, marketing, or a related role within the restaurant, hospitality, or food and beverage industry. Understanding of food trends, customer behavior, and the competitive landscape is crucial.
- Proficiency in executing both digital and offline marketing campaigns, including social media, influencer partnerships, in-store and online promotions, and event marketing specific to restaurants.
- Familiarity with email marketing platforms, marketing automation tools, CRM systems, Google Analytics, SEO tools, and social media management tools.
- Solid understanding of digital marketing best practices, including SEO, SEM, social media, and content marketing.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
สวัสดิการดูข้อมูลสวัสดิการทั้งหมด
วิธีการสมัคร
To apply, please submit your resume, cover letter, and any relevant marketing portfolios or campaigns you have worked on.
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