รายละเอียดงาน- Plan and Execute Ad Campaigns - Independently manage and launch digital advertising campaigns across multiple platforms (Meta, Google, TikTok, Twitter, etc.), ensuring alignment with business goals.
- Monitor and Optimize Campaign Performance - Track key performance indicators (CTR, CPA, ROAS) and adjust targeting, creatives, and bidding strategies to enhance results.
- Conduct Audience and Keyword Research - Perform detailed research to identify and refine target audiences and optimize keywords for both search and display campaigns.
- Develop and Test Creatives - Collaborate with the creative team to develop ad copy, visuals, and formats, and run A/B tests to identify top-performing variations.
- Analyze and Report Results - Generate and present performance reports with actionable insights, providing clear recommendations for improving campaign outcomes.
- Budget Management - Manage allocated budgets effectively, ensuring the best use of resources to achieve campaign objectives and ROI goals.
- Fix Tracking Issues (Pixel/Conversion API) - Troubleshoot and resolve issues related to tracking, such as pixel implementation, conversion API errors, and ensuring accurate data collection for reporting.
- Keep Up with Industry Changes - Stay informed about algorithm updates, emerging trends, and new ad formats, applying this knowledge to campaigns.
- Collaborate with Cross-Functional Teams - Work closely with marketing, product, and analytics teams to align ad strategies with broader business objectives.