รายละเอียดงาน1. Brand Portfolio Strategy & Development
• Develop and implement a brand architecture strategy that positions each sub-brand uniquely while leveraging synergies within the group.
• Identify opportunities for new brands or sub-brands based on market trends (e.g., Gen Z trends, food innovations).
• Oversee rebranding initiatives or repositioning efforts for existing brands under the group.
2. Market Research & Competitive Analysis
• Conduct in-depth market research and competitor analysis to spot trends, customer behavior, and gaps.
• Work closely with the R&D team to align menu innovations with customer demands and brand identity.
3. Concept Development & Brand Positioning
• Lead the ideation of new brand concepts and ensure alignment with the company’s overall vision.
• Define brand identity, voice, and core values for each sub-brand (e.g., premium, budget-friendly, or Gen Z-focused concepts).
• Collaborate with operations to ensure brand experience is consistent across all touchpoints, including physical stores and digital platforms
4. Marketing & Communication Oversight
• Create integrated marketing strategies for each brand to build customer engagement and loyalty.
• Manage brand campaigns, ensuring messaging aligns with the brand story and appeals to the target audience.
• Monitor KPIs such as brand awareness, customer satisfaction, and brand loyalty for continuous improvement.
5. Team Management & Leadership
• Build and mentor a brand management team to support multi-brand operations.
• Set OKRs (Objectives and Key Results) and manage the performance of brand teams.
• Foster a collaborative environment between marketing, operations, and culinary teams.
6. Collaboration with Operations & R&D
• Coordinate with operations teams to maintain consistency in customer experience across multiple branches.
• Ensure new product launches reflect the unique identity of each brand while maintaining profitability.
โชคชัย 4 ซอย 84 **อยู่ห่างจากโลตัสวังหิน 800 เมตร**การเดินทางรถไฟฟ้า สายสีเหลือง (สถานีโชคชัย 4)และ สถานีเสนานิคม