รายละเอียดงาน1.Develops KOL plan and brief and be able to match with brand objectives, budget, and KPI.
2.Responsible for growing the social/KOL capabilities for the brand.
3.Source and review for the right presenter/KOL to match for each campaign.
4.Attract, onboard, and manage day-to-day relationships with KOL.
5.Reach out, manage, and negotiate with KOLs, Celebrities, Press, and agencies.
6.Monitor and steer campaign budgets and make sure set campaign targets are met.
7.Efficiently plan and track budget spending according to the plan and be prompted to adjust in any situations.
8.Develop content planning and review creative content related to KOL.
9.Ensure optimal communication within the teams at all stages of the campaign.
10.Build long term relationships with valuable KOLs, Media, Press, Celebrities, Agencies.
11.Contribute to producing campaign assets and participate in on-set productions related to KOLs, PR, Celebrities.
12.Monitor and optimize each KOLs performance.
13.Keep abreast of emerging trends and KOLs.