รายละเอียดงาน1. Digital Marketing Strategy
• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Oversee the planning and execution of digital campaigns across multiple platforms, including social media, search engines, email, and websites.
2. Content and Campaign Management
• Collaborate with the content team to create engaging and SEO-optimized content.
• Manage online advertising campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and conversions.
• Plan and monitor the company’s presence on social media platforms.
3. SEO and Website Optimization
• Implement and manage SEO strategies to improve website rankings and organic traffic.
• Work with web developers to ensure websites are optimized for user experience and performance.
4. Analytics and Reporting
• Track, analyze, and report on key performance metrics (e.g., traffic, conversion rates, ROI).
• Use tools like Google Analytics, SEMrush, and social media insights to refine strategies.
• Prepare detailed performance reports and present insights to senior management.
5. Lead Generation and CRM Integration
• Develop strategies for lead generation and nurturing using tools like email marketing and automation.
• Integrate campaigns with Customer Relationship Management (CRM) platforms for tracking.
6. Trend Monitoring and Innovation
• Stay updated with the latest trends and best practices in digital marketing.
• Experiment with new tools, platforms, and methods to improve marketing effectiveness.
7. Team Collaboration and Management
• Supervise and mentor a team of digital marketing specialists and freelancers.
• Coordinate with other departments (e.g., sales) for consistent branding.