รายละเอียดงาน- The Lead of Brand Marketing is responsible for developing, implementing, and overseeing the brand's marketing and promotional strategies.
- Lead of Brand Marketing work closely with agency teams to develop compelling marketing campaigns, design brand assets, and maintain consistent brand messaging across various platforms.
- Conduct market research to understand consumer preferences, trends, and competitor activities.
- Generating new business leads.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Works closely with agency teams to develop compelling marketing campaigns, design brand assets, and maintain consistent brand messaging across various platforms.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Monitor brand performance, analyze data, and make data-driven decisions to enhance brand positioning and customer engagement.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Overseeing branding, advertising, and promotional campaigns both online and offline.
- Promoting our brand at trade shows and major industry-related events.
- Managing the marketing department's staff.