รายละเอียดงานKey Responsibilities:
1. E-commerce Strategy Development:
- Develop and implement comprehensive e-commerce strategies aligned with business goals.
- Identify growth opportunities in the online market, including new platforms, tools, and technologies.
2. Website and Platform Management:
- Manage and optimize the company’s e-commerce platforms, ensuring seamless functionality and user experience.
- Work with developers and designers to maintain website performance and implement new features.
3. Digital Marketing and Sales:
- Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and affiliate programs.
- Analyze campaign performance and optimize for maximum ROI.
- Monitor online sales performance and implement strategies to increase revenue and conversion rates.
4. Product and Inventory Management:
- Collaborate with product teams to ensure accurate and appealing product listings.
- Monitor inventory levels and coordinate with supply chain teams to avoid stockouts or overstocking.
5. Customer Experience:
- Ensure a superior online shopping experience, including fast loading times, easy navigation, and efficient checkout processes.
- Address customer feedback and implement improvements to enhance satisfaction and loyalty.
6. Data Analysis and Reporting:
- Track and analyze website traffic, sales data, and customer behavior.
- Provide regular reports on e-commerce performance, highlighting key metrics and insights.
7. Team Management:
- Lead and mentor the e-commerce team, fostering a collaborative and high-performance work environment.
- Coordinate with cross-functional teams, including marketing, sales, and IT.