รายละเอียดงาน- Support product launches and growth strategies to strengthen brand presence and consumer engagement.
- Develop 360 marketing strategy that includes product, media, PR, CRM, and digital Marketing
- Plan and execute marketing communication and activity both online and offline communication
- Medias selection aligned with overall campaign and up to date trend
- Manage timelines, deliverable, and performance tracking
- Manage and allocate marketing expenses and budgets effectively, ensuring and focus on return on investments and cost-efficient campaigns.
- Work closely with internal team (Business, Sale, Merchandise, trade marketing, online sales team) to ensure that marketing strategies are aligned together
- Analyze campaign performance data, recommendations to meet and exceed KPIs
- Measure and tracking media investment, performance and KPIs; bring visibility on media investment amount, strategy, and performance.