รายละเอียดงาน● Develop yearly category & channel plan by category in the area of assortment, and merchandising in line with brand guideline
● Develop the promotion and visibility plan to drive sales and brand awareness at the point of purchase
● Working on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities
● Provide a channel plan, based on the given budget and ensure effective implementation and carry out the evaluation of in-store national/channel activities
● Optimize ROS for actual spend versus planned expenditure and responsible for evaluation of the effectiveness of all in-store national/channel promotion, trade communication
● Data analysis from various sources to find out the best way to drive business