รายละเอียดงานThe Brand Communication Specialist is responsible for overseeing the creation, development, and delivery of internal and external communications strategies that support and reflect the organization's objectives and identity. This role involves managing public relations, corporate messaging, media outreach, and internal communication programs to enhance the company's brand image, reputation, and employee engagement.
Key Responsibilities
1) Strategic Planning
Develop and implement comprehensive communications strategies to support and foster company's goals and brand identity.
Align communication strategies with business objectives, target audiences, and organizational values.
2) Content Creation
Create and oversee the production of high-quality written content, including press release, company profile, newsletters, blogs, social media posts, and communication materials.
Ensure content consistency across all channels and platforms.
Manage company's presence on digital platforms and analyse its effectiveness.
3) Internal Communications
Oversee communication between departments, ensuring alignment and clarity on organizational goals, projects, and updates.
Collaborate with HR and ITS departments in developing and managing internal newsletters, intranet, and employee communications initiatives to engage and inform staff.
4) Brand Management
Ensure the consistent use of the company's voice, style, and branding in all communications.
Collaborate with the internal departments to ensure messaging aligns with the brand's image and identity.
• Support the company in managing communication during crises or negative publicity.
5) Media and Event Coordination
Build and maintain relationships with key media contacts.
Prepare executives for media interviews and presentations.
Plan and coordinate internal and external events with stakeholders.
6) Reporting & Analytics
Monitor and evaluate communication strategies to determine their effectiveness.
Provide regular