รายละเอียดงานResponsibility:
Develop and implement marketing strategies with the aim to creatively fulfill current and future business directions
Work closely with brand, creative, communications agencies and relating suppliers to deliver marketing materials and launch marketing campaigns
Effective initiate, plan, and manage IMC campaigns including online marketing activities, OOH media, events and activations, and promotional materials under assigned projects
Lead and produce creative content across important media channels to build brand awareness and capture the target customers throughout their media journey
track marketing performance and return on investment
Oversee and manage A&P budget and relating expenditures
Analyze and report actively on market trends and competitive information, update customer databases
Ensure related teams and functions operate and deliver their task according to the plan