รายละเอียดงานResponsibilities
- Develop and implement comprehensive digital media buying strategies aligned with client goals and organizational objectives.
- Oversee digital media campaigns across various platforms (TikTok, Facebook, ins, YouTube, etc.)
- Keep abreast of the latest trends, technologies, and best practices in digital media and advertising, implementing innovative strategies to maintain competitiveness
- Allocate and manage budgets for social media campaigns, ensuring they are delivered within budget and meet financial objectives.
- Monitor and analyze campaign performance using analytics tools.
- Adjust and optimize campaigns based on performance data to enhance engagement and ROI.
Provide regular reports on campaign performance, offering insights and recommendations for improvement.
- Conduct research to identify opportunities and insights for digital media strategies.
- Serve as the main point of contact for clients regarding social media campaigns, presenting strategies, plans, performance reports and address client queries, concerns promptly with a professional manner.
- Work with cross-functional teams, including creative, content, and analytics, to ensure cohesive campaign execution.
- Develop and implement strategies for handling digital media crises, responding swiftly to protect brand reputation.