รายละเอียดงาน- Formulate and implement digital marketing strategies: According to the company's strategy and brand business development, formulate an annual plan for digital marketing and implement it in stages. This includes formulating marketing strategies, implementing advertising plans, tracking advertising results, and optimizing delivery results.
- Use multiple digital platforms for marketing: Market through social media, search engines, content marketing and other channels. Common platforms include Facebook, Twitter, Instagram, LinkedIn, Line, TIKTOK, etc. Social media operations include publishing content and interacting with fans, while social media advertising involves advertising management and optimization within the platform.
- SEO and SEM: Improve the ranking of websites and content through search engine optimization (SEO) and search engine marketing (SEM) to attract more traffic. SEM includes bidding ads and information flow ads on search engine platforms.
- KOL project management: Explore cooperative KOL/KOC resources through social media; contact suppliers to obtain KOL/KOC resources, etc.;
- Content marketing: Build content centers on social media and official websites, and obtain traffic and potential customers through the management of IG/FB/YB/Line public accounts.
- Data analysis: Analyze market trends, competitive dynamics and customer needs to provide data support for digital marketing activities. Track and optimize the effectiveness of digital marketing activities to ensure that the expected market goals are achieved.
- Media and partnership maintenance: Expand and maintain media and partnerships to increase brand exposure.