รายละเอียดงาน1. Product Strategy and Positioning: Develop and implement product marketing plans to support business goals and define product messaging and value propositions for market differentiation.
2. Market Insights and Analysis: Conduct market research to understand customer needs, monitor competitor activities, and identify growth opportunities.
3. Product Portfolio Management: Manage the product portfolio to ensure competitive offerings, identify product gaps, and recommend new product developments.
4. New Idea Initiation: Propose and develop innovative ideas to enhance product performance and expand market reach.
5. Marketing Campaigns: Plan and execute marketing campaigns, track performance, and optimize for improved results.
6. Sales and Marketing Tools: Develop and maintain sales tools such as brochures, presentations, and product catalogs to support the sales team.
7. Cross-functional Collaboration: Coordinate with sales, R&D, and production teams to align marketing efforts and support product launches.
8. Budget Management: Manage marketing budgets and ensure cost-effective execution of all marketing activities.