Job Descriptions-Proficient in Meta/Google/TikTok advertising and optimization, and have an in-depth understanding of advertising mechanisms and strategies.
-Planning in detail with digital media include Google Adwords (SEM), SEO, Display Network, Facebook Ads (CPAS), Programmatic or other digital media ads.
-Optimizing keyword and landing pages for SEO/SEM purposes.
-Performing keyword optimization as well as ongoing keyword discovery and expansion.
-Researching and implementing SEM recommendations for content optimization.
-Experience with SEM tools like Google Keyword Planner, Search Console, SEMrush etc.
-Execute the daily advertising plan, monitor the advertising data in real time and make adjustments.
-Use innovative thinking to continuously try new target audience groups and advertising forms, and find, test and promote new advertising forms.
-Make timely adjustments to the user ROI of the delivery, effectively optimize the ads delivery, and reduce the delivery cost;
-Understand the mechanism of various e-commerce advertisements, and know how to import traffic and drive the conversions.
-Export, compile, and analyze performance of each ads campaigns. Make presentations according to the data gathered to make further adjustments and give feedback to the team.