Marketing Executive (Chinese speaking) - BTS Saint Louis - Up to 40K - PS1U2

สถานที่ปฏิบัติงาน

Bangkok

เงินเดือน

30,000 - 40,000 THB

อัตรา

สมัครงาน

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Job Descriptions

Marketing for Skincare product, which will focus solely on the Chinese market and needs a unique understanding of Chinese culture, consumer behavior, and digital platforms. Chinese Consumer Behavior o Understand Chinese consumer preferences, trends, and purchasing habits. o Analyze the competitive landscape within the Chinese market, identifying key players, their strategies. o Gain a deep understanding of Chinese culture, values, and social norms to tailor marketing messages effectively. Digital Marketing Strategy o Develop and implement strategies for Chinese social media platforms like WeChat, Weibo, Douyin (TikTok), and Xiaohongshu. o Optimize content for Chinese search engines like Baidu. o Manage paid advertising campaigns on Chinese platforms, such as Baidu Ads and WeChat Moments Ads. o Create and curate engaging content (e.g., articles, videos, infographics) that resonates with the Chinese audience. o Collaborate with Chinese influencers to reach a wider audience and build brand credibility. Localization and Translation o Ensure all marketing materials are accurately translated and culturally adapted to resonate with the Chinese audience. o Develop a localization strategy that considers language, cultural nuances, and regional differences within China. Cross-Border E-commerce o Manage online stores on Chinese e-commerce platforms like Taobao, Tmall, and JD.com. o Oversee cross-border logistics and fulfillment processes to ensure a seamless customer experience. Performance Tracking and Optimization o Track and analyze key performance indicators to measure the effectiveness of marketing campaigns. o Use data insights to continuously optimize marketing strategies and improve results.

Qualifications

Bachelor's degrees in chemicals or related any field or working experience in chemicals company or Logistics materials (steel boxes and pallets)
Strong communication & presentation skills both in Chinese and English.
Deep understanding of Chinese consumer preferences, trends, purchasing habits and business etiquettes.
Around 2-3 years or more of experiences in digital marketing and communications on Chinese Market (Have experience in Beauty, Cosmetic, Skincare or relevant business is plus).
Experienced in planning, executing, and managing online campaign (end-to-end), events and workshops
Experienced in utilizing Chinese online media and search engine i.e. Baidu, WeChat, Weibo, Douyin (TikTok), and Xiaohongshu.