Job Descriptions- Creation of engaging content for a range of marketing collateral including, brochures, websites, adverts, white papers, social media, newsletters and emails to create awareness and develop the show/project’s brand.
- Implementation of digital marketing strategy. This includes, but not exclusively, email campaigns, PPC advertising, social media and other digital channels
- Maintenance of websites using the CMS system
- Tracking the effectiveness of all marketing activities through Google analytics and ROI per channel.
- Maintenance of the project’s mailing list and ensuring compliance with Data Protection laws.
- Assisting the team with internal and external marketing initiatives including exhibitions, seminars, round tables, client events and conference/speaking opportunities
- Collation and presentation of market research, product and competitor information relating to the show’s portfolio.
- Working closely with the Graphic Design team to ensure all content produced according to project’s schedules.
- Establishment of clear selling messages to highlight show’s benefits to target market.