Job Descriptions1.Digital Media channels Management: Oversee all company-owned media channels, including Facebook, Instagram, TikTok, YouTube, and our official website. Ensure timely scheduling of posts and maintain optimal channel health, make sure we are not missing out or getting bad complaints.
2.Manage website, Advertising & Tracking Tools Management: Utilize tools such as Google Tag Manager, Facebook Pixel, and TikTok Pixel for website and advertising tracking. Check back often and monitor online advertising to make sure the payment and ads are running smoothly.
3.Handle every aspect of online marketing: Maintain proficiency with SEO, Google AdWords (SEM), Facebook Ads, and TikTok Ads.
4.Agency Coordination: Work closely with advertising agencies to refine and enhance advertising strategies across platforms. Monitor agency performance and ensure alignment with marketing objectives.
5.Performance Monitoring & Reporting: Regularly review and analyze the performance of online advertisements, providing weekly reports and insights to inform strategy adjustments.
6.SEO & SEM Support: Support the digital marketing team in maintaining high Google Search rankings. Assist in optimizing website content and structure to improve SEO performance.
7.Strategic Planning: Collaborate with the sales and marketing teams to develop and implement comprehensive marketing plans and strategies.
8.Analyze online data from CRM, Tracking, Online Advertising, Website, Google Analytics 4, and Trend including the results.
9.Coordinate with internal and external marketing: Collaborate with creative team and SEO Agency to develop and structure content for the company's website to improve leads and client’s top of mind.
10.Continuous Learning and other tasks assigned by the manager: Exhibit a growth mindset with a readiness to learn and adapt to new marketing trends and technologies while always open to help assist the manager.