Job Descriptions• Develop brand strategy, including setting and communicating creative direction, vision, mission, and value proposition
• Translate brand elements into plans and go-to-market strategies (GTM Strategies)
• Identify actionable insights such as social media trends, data, competitor’s media performance, and e-commerce and online Offline marketing trends
• Optimize range planning to meet customer and business demands such as recruiting new leads or reactivating existing audiences
• Develop a Marketing campaign to communicate new product features best and offer them directly to target audiences
• Coordinate collaborations with brands
• Contact suppliers to products and coordinate with the Agency to come up with a campaign to boost sales
• Initiate and manage brand campaigns including communication strategy, media, digital, PR, and partnership (small campaign, press conference, etc.)