Job Descriptions• Develop and implement a comprehensive social media strategy for all properties under
the Courtyard sector of Gift Hospitality.
• Craft and manage engaging content that resonates with target audiences across
platforms like Instagram, Facebook, and Line OA.
• Create content calendars, schedule posts, and ensure consistent, timely, and on-brand
messaging across all channels.
• Work closely with the Group Marketing Manager to align social media efforts with
broader marketing
• Lead the development of visual and written content, collaborating with the Graphic
Design Manager and Photography team to produce high-quality assets.
• Stay up-to-date with industry trends, platform updates, and emerging social media tools
to innovate and optimize content creation.
• Curate user-generated content and leverage it to build community engagement and loyalty.
• Monitor brand sentiment and feedback across social platforms, providing insights to the
marketing and operations teams.
• Coordinate with customer service teams to address and resolve any issues or inquiries
raised on social media.
• Track, analyze, and report on social media performance metrics, using insights to
continuously improve strategy and content effectiveness.
• Establish and monitor KPIs related to engagement, reach, and conversion, adjusting
tactics as needed to achieve targets.
• Provide regular reports to the Group Marketing Manager, highlighting successes, challenges, and opportunities for growth.
Provide on-site social media coverage for key events across our venues, capturing live
content that drives real-time engagement.
• Collaborate with event managers to ensure that social media content aligns with event
objectives and enhances the overall experience.
Work alongside the Graphic Design Manager, Photography team, and other marketing
colleagues to ensure cohesive and compelling storytelling across all digital touchpoints.