Job DescriptionsAs a Sr. Media Buyer (Ads Optimizer) within our digital agency, will be responsible for the end-to-end execution of biddable media campaigns across various digital platforms. This role involves setting up, optimizing, and reporting on campaigns to ensure they meet client objectives and achieve KPI.
Responsibilities and Duties
- Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.
- Monitor campaign performance and make data-driven adjustments to maximize ROI.
- Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.
- Utilize analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.
- Generate detailed performance reports and provide actionable insights and recommendations for optimization.
- Ensure cost-effective use of resources and monitor spend to stay within budget constraints.
- Identify opportunities for cost savings and efficiency improvements.
- Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.