Job DescriptionsRole Overview :
You will play a crucial role in managing and optimizing digital advertising product/campaign across various platforms, developing media strategies that align with brand objectives, and analyzing performance to drive impactful results
• You will be a part of marketing function under CMO to drive behind all marketing plans and driving business performance
Responsibility
Media Optimization
• Plan and optimize digital advertising product/campaigns across platforms such as Facebook Ads, Instagram, TikTok Ads, X Ads, Google Ads, and other relevant channels to achieve KPIs such as ROAS, CPA, CTR, etc.
• Work closely with the Product Owner Team, Search Team, Branding & Communication Team, and Social Media Marketing Team to drive all the marketing funnel ads (Awareness ads, consideration ads, conversion ads)
• Conduct A/B testing and experiments to optimize ad creative, targeting, and messaging, •Evaluate media efforts results and prepare measures of success (data analysis).
• Provide performance reports with data, demonstrating a deep understanding of each media channel and areas that need to improve Media Buyer
• Set up all media product/campaigns and ensure that the details are in accordance with the planned objectives.
• Maintain budgets, track expenses, and provide reporting on media spending.
• Perform other duties as assigned (00H/Others medium which relevancy of consumer behavior and lifestyle changing)