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Dec 25, 2024

Head Media & Optimization Manager (Digital)

Location

Chatuchak, Bangkok

Salary

40,000 - 70,000 THB

Vacancies

1 อัตรา

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Job Descriptions

Role Overview : You will play a crucial role in managing and optimizing digital advertising product/campaign across various platforms, developing media strategies that align with brand objectives, and analyzing performance to drive impactful results • You will be a part of marketing function under CMO to drive behind all marketing plans and driving business performance Responsibility Media Optimization • Plan and optimize digital advertising product/campaigns across platforms such as Facebook Ads, Instagram, TikTok Ads, X Ads, Google Ads, and other relevant channels to achieve KPIs such as ROAS, CPA, CTR, etc. • Work closely with the Product Owner Team, Search Team, Branding & Communication Team, and Social Media Marketing Team to drive all the marketing funnel ads (Awareness ads, consideration ads, conversion ads) • Conduct A/B testing and experiments to optimize ad creative, targeting, and messaging, •Evaluate media efforts results and prepare measures of success (data analysis). • Provide performance reports with data, demonstrating a deep understanding of each media channel and areas that need to improve Media Buyer • Set up all media product/campaigns and ensure that the details are in accordance with the planned objectives. • Maintain budgets, track expenses, and provide reporting on media spending. • Perform other duties as assigned (00H/Others medium which relevancy of consumer behavior and lifestyle changing)

Qualifications

Bachelor's degree in business administration/marketing/advertising or any related field.
Proven experience of 5 years in digital advertising, media agency or advertising agency.
Deep understanding in using social media ads and online advertising tools i.e. Facebook Ads, TikTok Ads, X, Shopee & Lazada CPAS. (Experience in Google Ads, SEM, and SEO is a plus)
Knowledge of ad targeting options, bidding strategies, and optimization techniques across different biddable media channels.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Proactive, with the ability to work well independently and as a team.
Professional, positive attitude with a strong work ethic and willingness to learn.
Proficiency in Microsoft Office Suite and other marketing analytics tools