Job Descriptions- Develop and implement strategic brand communication plans to support Taco Bell's growth in Thailand, aligning with global brand guidelines and local market trends.
-Manage and execute integrated marketing campaigns across multiple channels, including digital, social media, OOH (Out-Of-Home), in-store promotions, and traditional media.
- Oversee content creation, including social media posts, videos, digital ads, and other brand assets to ensure a consistent brand voice and tone.
Collaborate closely with internal teams (such as operations, product development, and sales) and external partners (creative agencies, media, and influencers) to create and launch effective marketing campaigns.
-Conduct market research and analyze consumer insights to identify opportunities for brand growth and differentiation in the competitive landscape.
- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI
- Monitor, analyze, and report on campaign performance metrics and use data-driven insights to optimize future marketing strategies.
- Foster strong relationships with media partners, influencers, and key stakeholders to enhance brand visibility and reach.
-Organize and manage brand events, activations, and sponsorships to increase brand awareness and customer engagement.
-Stay updated on global and local market trends, consumer behaviors, and competitive activities to inform strategic decision-making.