Job Descriptions1. Market and Competitor Analysis:
Conduct in-depth research and understand the PMS market, including trends, customer needs, and consumer behavior.
Analyze competitors and their marketing strategies to identify strengths, weaknesses, opportunities, and threats.
Evaluate the potential of new markets and opportunities for business expansion.
2. New Business Development:
Identify and pursue new business opportunities, such as entering new markets, developing new products, or establishing business partnerships.
Create and present clear and compelling business strategies to attract new clients and partners.
Negotiate and close deals with clients and business partners.
3. Client Relationship Management:
Build and maintain strong relationships with existing and potential clients.
Handle and respond to client inquiries and concerns professionally and promptly.
Provide consulting and support to clients to ensure they get the most out of the PMS system.
4. Marketing and Branding:
Develop marketing and branding strategies to increase awareness and credibility of the company and its products.
Plan and execute marketing activities such as organizing seminars, attending trade shows, and conducting online marketing.
Create and publish high-quality marketing content to attract and educate target customers.
5. Collaboration with Other Teams:
Work closely with sales, marketing, product development, and customer support teams to ensure everyone is aligned to achieve business goals.
Share market and customer insights with other teams to aid in decision-making and product development.