บริษัท เบอร์ลี่ยุคเกอร์ จำกัด (มหาชน) / Berli Jucker Public Company Limited

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Nov 21, 2024

Trade Marketing Manager (FMCG)

สถานที่ปฏิบัติงาน

Khlong Toei, Bangkok

เงินเดือน

65,000-90,000 THB

อัตรา

ไม่ระบุ

สมัครงาน

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Job Descriptions

- Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade - Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans - Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities - Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing - Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development - Ensure up-to-date category & channel analysis and competitor understanding shared to team - Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing - Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities. - Sign off cycle plan and sales brief materials

Qualifications

Bachelor or Master's Degree in Business Administration, Marketing or related field.
At least 5 years in sales, marketing or category management in FMCG
Good command of spoken and written in English and Computer Literacy
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
Interpersonal, negotiation, and compromising skills
Strong team player, communication and listening skills
Leader , problem-solving skills, coaching and training skills
Good planning and management skill.
Quick conceptual thinker-able to grasp ideas and communicate them effectively