NGG Group

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Nov 22, 2024

Performance Marketing Manager

Location

Yan Nawa, Bangkok

Salary

Not specified

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Job Descriptions

1.Growth Strategy: Develop and implement growth strategies that align with the company's goals and objectives, with a focus on customer acquisition, retention, and revenue growth. 2. Digital Marketing: Oversee all digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media, and affiliate marketing. 3. Performance Analysis: Utilize data analytics tools to measure the performance of marketing campaigns, track key performance indicators (KPIs), and provide actionable insights for optimization. 4. Customer Acquisition: Lead efforts to identify and target new customer segments, improve user acquisition channels, and optimize conversion funnels. 5. Marketing Technology: Evaluate, implement, and manage marketing technology stack, including marketing automation, CRM, and analytics tools. 6. Team Leadership: Build and lead a high-performing growth marketing team, providing guidance, mentoring, and setting clear objectives and key results (OKRs). 7. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. 8. Cross-functional Collaboration: Collaborate with other departments such as product development, sales, and customer support to align marketing efforts with overall business objectives. 9. Brand Development: Work on brand positioning, messaging, and identity to create a compelling brand story and drive brand awareness. 10.Market Research: Stay updated on industry trends, competitive landscapes, and emerging technologies to identify growth opportunities.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field.
3-5 years of experience in growth marketing, digital marketing, or performance marketing roles.
Proven experience with scaling paid and organic acquisition campaigns.
Hands-on experience with A/B testing frameworks and data analytics tools.
Experience working in fast-paced, high-growth environments (startup or SaaS experience is a plus).
Communication Skills: Strong verbal and written communication skills to coordinate with cross-functional teams and present findings effectively.
Analytical and Data-Driven: Ability to analyze large datasets and derive actionable insights.