Job Descriptions1. Content Strategy & Influencer (KOL) Management
2. Develop and execute a content calendar across platforms (e.g., Facebook, Instagram, TripAdvisor, Lemon8, Redbook, Dianping).
3. Identify the right KOLs, bloggers, and influencers to align with specific customer groups (Gen Z, families, tourists, etc.).
4. Digital Advertising & Platform Optimization
5. Manage ads and sponsored posts on platforms such as Facebook, Instagram, TripAdvisor, Lemon8, Redbook, and Dianping.
6. Monitor and optimize delivery channels to ensure a GP > 20% target is achieved.
7. Sales Target & Performance Reporting
8. Develop strategies to align ads and promotions with sales targets, ensuring new product launches are well-promoted.
9. Ensure new shop launches meet visibility and sales targets by lifting eyeballs and engagement within the first two months through strategic ad placements and content.
10. Performance Reporting & Insights