CRM & Sales Marketing Manager

สถานที่ปฏิบัติงาน

Lat Phrao, Bangkok

เงินเดือน

45,000++

อัตรา

สัมภาษณ์งานออนไลน์

สมัครงาน

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Job Descriptions

1. Build strong relationships with customers, creating emotional connections and overdelivering on value through targeted programs and offers 2. Create a customer development plan to continuously engage top-tier customers, ensuring repeat member rate exceeds 60%. 3. Launch special events and loyalty programs for top-tier customers, such as exclusive grand openings, VIP vouchers, movie tickets, and spa packages. 4. Manage customer service operations on Line and Facebook, ensuring timely and high-quality responses to inquiries. 5. Conduct customer surveys and monitor Net Promoter Score (NPS) to measure customer satisfaction and identify areas for improvement. 6. Lead the Sales & Operations Planning (S&OP) process, collaborating with marketing, operations, and finance teams to align sales forecasts with operational capacity. 7. Develop monthly sales targets for different customer segments and implement strategies to increase non-Thai customers from markets like China, Myanmar, and Singapore. 8. Conduct market research to gain insights into customer behavior, food trends, and competitor activities. 9. Utilize Power BI and social monitoring tools to gather actionable insights and social listening to understand emerging customer needs. 10. Collaborate with the R&D team to develop new product offerings (NPD) based on customer insights gathered through surveys and social listening. 11. Design and execute promotions tailored to both existing customers and non-customers, following the brand's core pillars (e.g., Mala bundles, stir-fry dishes, and beverage pairings). 12. Monitor key CRM KPIs, including increasing top-tier customers by 5% every month (e.g., Gold Office, Students, Champion RFM segments). 13. Generate sales analysis reports for each branch, highlighting CRM growth and performance across all customer groups.

Qualifications

5+ years of experience in CRM, sales, and customer engagement, preferably in the F&B or hospitality industry.
Strong understanding of customer segmentation, loyalty programs, and sales planning.
Expertise in using CRM tools, Power Bi, and social listening platforms.
Proven track record in driving customer engagement and achieving sales targets through data-driven strategies.
Excellent interpersonal skills to collaborate across departments and engage with customers across multiple channels.