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Dec 20, 2024

Brand Manager (FMCG) - (80K - 120K)

สถานที่ปฏิบัติงาน

Bang Yai, Nonthaburi

เงินเดือน

80,000 - 120,000 THB

อัตรา

สัมภาษณ์งานออนไลน์

สมัครงาน

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Job Descriptions

- Develop category plan that seizes opportunities in product innovation, pricing strategy, competitive activities, customer channel specific needs (e.g. convenience store format.) - Manage P&L and marketing expenses within agreed budgets. - Develop and implement 6-12 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension. - Represent consumer (insights), brand strategy and product quality requirements for the crossfunctional team. - Develop and lead implementation of activation platforms and ideas based on the brand vision plan. - Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs. - Work with communication teams and agencies for creating and executing marketing campaigns and activations. - Translate marketing and category plan into a business framework and optimise commercial opportunities. - Lead innovative projects - Other tasks assigned by line manager.

Qualifications