บริษัท เอ็มเค เรสโตรองต์ กรุ๊ป จำกัด (มหาชน)

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Jan 20, 2025

Marketing Manager - Membership (Privilege & Retention)

สถานที่ปฏิบัติงาน

Bang Na, Bangkok

เงินเดือน

Based on company’s structure

อัตรา

1 อัตรา

Hybrid Work

สัมภาษณ์งานออนไลน์

สมัครงาน

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Job Descriptions

Main Responsibilities : Develop and implement retention campaigns to increase usage frequency and loyalty. Plan and execute effective retention activities, including membership platform, database, social media, display advertising and other customer touchpoints. Work collaboratively with crossed-functional team to deliver effective action plans. Create and generate reports, dashboards, and data visualizations to provide insights into customer behavior and trends. Track and report campaign performance against sales target / forecast and analyze for campaign improvement. Provide competitor analysis on member offering and campaigns by identifying market trends, consumer voice, price / business models and sales. Gather and analyze customer feedback to continuously improve products, service, and the overall customer experience.

Qualifications

5+ years experience in Casual Dining Restuarants, Quick Service Restuarants, FMCG, or any related industries im Marketing field.
A minimum Bachelor's degree in Marketing or Managemant related field.
At least 5-8 years analysis experience in Customer Insight, CRM, and Loyalty programs
Good background in advertising/creative work judgment.
Strong analytical skills and data-driven thinking.