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Nov 22, 2024

Brand Manager LSM (YAYOI)

สถานที่ปฏิบัติงาน

Bang Na, Bangkok

เงินเดือน

ตามโครงสร้างองค์กร

อัตรา

2 อัตรา

Hybrid Work

สัมภาษณ์งานออนไลน์

สมัครงาน

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Job Descriptions

- Understand consumer and data insight and design and drive LSM (Local Store Marketing)strategy with the goal to increase sales and visit Frequency in specific partners,provincial and regional sales. - Plan and execute all LSM marketing,including database,email,social media,store experience and display advertising campaigns. - Provide competitor analysis on LSM offerings and campaigns by identifying market trends,customer voice,pricing/business models and sales. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Track sales and campaign performance against target/forecast and analyze for future action plan. - Collaborate with the Customer Service team,Operation team to monitor feedback and make campaign improvements. Measure and report performance of all campaign and assess against goals (ROI and KPIs) - Identify trends ans insights,and optimize spend and performance based on the insights. - Build teamwork with internal cross-funtional team for effective project management. - Carry out any other assignments assigned by supervisor.

Qualifications

5+ years experience in Casual Dining Restuarants, Quick Service Restuarants, FMCG, or any related industries im Marketing field.
A minimum Bachelor's degree in Marketing or Managemant related field.
Highly creative with experience in identifying insights and devising LSM campaigns.
Good background in advertising/creative work judgment.
Strong analytical skills and data-driven thinking.
Ability to travel up-country,some of the time.