Job DescriptionsWe’re looking for a Senior Ad Optimization Specialist to lead, manage, and optimize high-performing ad campaigns on platforms like Google, Meta, and LinkedIn. You will be responsible for ensuring campaigns meet and exceed client objectives, focusing on maximizing and maintaining ROI targets. This role combines hands-on campaign management with strategic planning and reporting.
Key Responsibilities:
- Campaign Management: Set up, optimize, and monitor ad campaigns on Google and other platforms to meet performance goals, focusing on maintaining or exceeding targeted ROI percentages.
- Data Analysis & Reporting: Analyze performance data, identify trends, and create actionable reports that clearly communicate campaign success and ROI impact.
- Multichannel Campaign Optimization: Manage ads across Google, Meta, LinkedIn, and emerging channels (e.g., TikTok, X) to ensure consistent performance across platforms.
- Strategic Collaboration: Work with team leads to develop and refine media strategies, aligning with project KPIs and ROI targets.
- Consulting & Expertise: Act as an internal consultant on ad optimization best practices and campaign strategy to support team and client goals.