Prudential Ampri Thailand Co., Ltd.

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Dec 25, 2024

Marketing & Communications Manager

Location

Bang Phli, Samut Prakan

Salary

Based on experience

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Job Descriptions

We are seeking a highly skilled and strategic Marketing Manager to lead and oversee all marketing and communication efforts across Malaysia,Singapore and Thailand.This role is crucial in driving brand awareness, fostering engagement and supporting business growth through the development and execution of innovative marketing strategies tailored to each region.As a key member of our leadership team the Marketing Manager will ensure the alignment of marketing strategies with the organization’s overarching business goals, while maintaining a compepitive edge in each market.The role will involve strategic planning, brand management,and hands-on execution of marketing initiatives to enhance visibility and market presence across multiple channels. Key Responsibilites 1. Strategic Planning and Market Analysis - Develop and implement comprehensive marketing strategies aligned with business goals across Malaysia, Singapore, and Thailand. -Conduct in-depth market research to identify target audiences, regional trends, and competitive positoning. -Translate business insights into actionable,regionspecific marketing initiatives. 2.Brand Management -Develop and maintain a strong,cohesive brand identity across all channels and markets. -Lead the creation of corporate assets, such as websites presentations and other marketng materials. -Monitor and manage brand reputation. -Positon the brand uniquely to differentiate it from competitors in each country. 3. Marketng and Communications Leadership -Oversee the planning and execution of multi-channel marketing campaigns,including: Advertsing,Public relations,Social media marketing,Content creation,Email campaigns,Event planning and management -Create and manage a suite of marketing materials, including brochures, technical documents, and product specificatons. -Opmize resource allocaton within the marketing budget to maximize impact and ROI.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
Minimum of 5 years in a senior marketing role, with a proven track record of developing and executing successful marketing strategies. Experience in the Life Sciences, Cleanroom industries, or similarly regulated sectors is preferred
Strategic Vision and Leadership: Ability to design and execute long-term marketing plans that drive growth and brand success. Demonstrated experience in leading and managing marketing teams across multiple countries
Exceptional Communica on Skills: Expertise in both writien and verbal communication, with the ability to clearly convey messages to diverse audiences across various platforms
Creativity and Innovation: Strong capability in developing compelling, innovative marketing campaigns that engage audiences and set the brand apart from competitors
Data-Driven Decision Making: Highly proficient in analyzing marketing data and using insights to inform decisions and optimize performance
Digital Marketing Expertise: Deep understanding of digital marketing tools, platforms, and analytics. Expertise in SEO, SEM, social media, and content marketing
Project Management Expertise: Proven organizational skills with the ability to juggle multiple projects and meet deadlines without compromising on quality
Cultural Sensitivity and Regional Expertise: Strong understanding of market dynamics in Malaysia, Singapore, and Thailand, with the ability to adapt strategies to meet the unique needs of each country