Senior Marketing Manager (F&B)

สถานที่ปฏิบัติงาน

Lat Phrao, Bangkok

เงินเดือน

Negotiable

อัตรา

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สมัครงาน

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Job Descriptions

1. Brand Portfolio Strategy & Development • Develop and implement a brand architecture strategy that positions each sub-brand uniquely while leveraging synergies within the group. • Identify opportunities for new brands or sub-brands based on market trends (e.g., Gen Z trends, food innovations). • Oversee rebranding initiatives or repositioning efforts for existing brands under the group. 2. Market Research & Competitive Analysis • Conduct in-depth market research and competitor analysis to spot trends, customer behavior, and gaps. • Work closely with the R&D team to align menu innovations with customer demands and brand identity. 3. Concept Development & Brand Positioning • Lead the ideation of new brand concepts and ensure alignment with the company’s overall vision. • Define brand identity, voice, and core values for each sub-brand (e.g., premium, budget-friendly, or Gen Z-focused concepts). • Collaborate with operations to ensure brand experience is consistent across all touchpoints, including physical stores and digital platforms 4. Marketing & Communication Oversight • Create integrated marketing strategies for each brand to build customer engagement and loyalty. • Manage brand campaigns, ensuring messaging aligns with the brand story and appeals to the target audience. • Monitor KPIs such as brand awareness, customer satisfaction, and brand loyalty for continuous improvement. 5. Team Management & Leadership • Build and mentor a brand management team to support multi-brand operations. • Set OKRs (Objectives and Key Results) and manage the performance of brand teams. • Foster a collaborative environment between marketing, operations, and culinary teams. 6. Collaboration with Operations & R&D • Coordinate with operations teams to maintain consistency in customer experience across multiple branches. • Ensure new product launches reflect the unique identity of each brand while maintaining profitability. โชคชัย 4 ซอย 84 **อยู่ห่างจากโลตัสวังหิน 800 เมตร**การเดินทางรถไฟฟ้า สายสีเหลือง (สถานีโชคชัย 4)และ สถานีเสนานิคม

Qualifications

At least 5 years of experience in marketing, specifically within the restaurant or related industries.
Proven experience in managing marketing teams and developing successful marketing strategies.
Experience in executing both online and offline marketing campaigns, including promotional activities.
Ability to analyze market trends and consumer behavior to develop marketing plans that meet customer needs and drive sales.
Skilled in market research and evaluating marketing results to identify new opportunities for customer engagement.
Strong team management abilities, including mentoring and developing team members.
Capable of setting goals and tracking the performance of marketing teams.
Excellent communication skills, both written and verbal, with the ability to present marketing plans or results to executives or teams.
Skilled in building strong relationships with clients and business partners.
Familiarity with restaurant operations, including menu management, pricing strategies, customer service, and cost management.
Understanding customer behavior in the restaurant industry and the ability to develop campaigns that attract target audiences.
Ability to develop long-term and short-term marketing strategies suitable for the business.
Capable of managing multiple marketing projects simultaneously while working under pressure and tight deadlines.
Strong prioritization skills and ability to delegate tasks efficiently within the team.