Job DescriptionsPlan and develop marketing promotional activities.
Conduct marketing research and manage media (advertising and online) to ensure optimal effectiveness.
Oversee branding and public relations efforts to build a strong organizational image, including events, media engagement, influencer collaborations, and the creation of creative content, captions, and posts across various digital platforms in both Thai and English.
Respond to patient inquiries and provide information through online channels. Coordinate and facilitate appointment bookings and medical consultations for patients and agents, and handle complaint cases for both Thai and international patients.
Stay updated on trends in various marketing tools.
Develop strategic marketing plans targeting patient groups, agents, and partner contracts to increase new patient acquisitions.
Organize marketing events and maintain sustainable relationships with external organizations.
Create annual offline and online marketing communication plans to raise awareness and promote the hospital to the target audience.
Produce advertising materials and health-related articles to enhance the organization’s image and effectively reach the target market.
Manage and supervise staff in the department to ensure compliance with policies and missions, ultimately achieving the organization’s vision.